Growth Challenges for Cape Cod Retail Businesses and Practical Ways to Win

Cape Cod is a special retail market: beautiful towns, high foot traffic in peak season, and a strong “shop local” culture. But it’s also one of the hardest places in New England to run a small retail business year-round. The things that make the Cape magical like tourism, second homes, seasonal living, also create unique growth challenges. The good news: most of these challenges are solvable with a simple, repeatable plan.